Uncategorized | Growth Wizard

How to Stop Double-Counting Conversions in Google Ads

Why Google Ads double-counts conversions and how a clean primary and secondary conversion setup stops it from wrecking your reporting and bidding.

How to set up a primary and secondary conversion hierarchy in Google Ads so your bidding optimizes toward real value and your reporting stays clean.

A practical approach to marketing attribution for B2B SaaS, where long sales cycles and multiple touchpoints break simple last-click models.

Why marketing teams adopt Snowflake as a central data warehouse, what problems it solves, and whether your team is actually ready for one.

How to set up GA4 conversion tracking for a lead generation business, from defining key events to marking conversions and avoiding common mistakes.

A practical starting point for building a marketing data warehouse: what to centralize first, how to structure it, and the mistakes to avoid.

Practical Metabase dashboard examples for marketing ops teams, and the design principles that make a dashboard people actually use.

What a marketing automation agency actually does day to day, how it differs from a traditional agency, and when hiring one is the right move.

A getting-started guide to Snowflake for marketing analytics: core concepts, how data gets in, and how to run analysis without a data team.

The warning signs that your CRM architecture is limiting growth, from data nobody trusts to processes held together by manual work, and what to do.