Why Social Media Marketing Is No Longer Optional

Spoiler: It takes an average of 7+ touches before someone buys from you. And guess where people spend a third of their time online? Social media.

Social Media Isn’t Just Where People Scroll—It’s Where They Decide

The average internet user now spends 33% of their online time on social media platforms like Instagram, TikTok, Facebook, and LinkedIn (B.Smith, 2025)

That means:

• Your future customers are watching stories instead of reading blogs.
• They’re discovering brands in Reels, not just in search.
• They’re making snap decisions based on a vibe, not a value prop.

And if your brand isn’t showing up in those moments? You’re giving that opportunity to someone else.

The Rule of 7: Why One Ad Isn’t Enough

You’ve probably heard it takes multiple interactions before someone buys.

But did you know that today’s consumer typically needs to see your brand at least 7 times before they trust it enough to click, buy, or book?

This repetition builds:

• Familiarity: “Oh yeah, I’ve seen them before.”
• Credibility: “They must be legit if I keep seeing them.”
• Trust: “Maybe I’ll finally check them out.”

Social media is one of the few channels where this kind of lightweight repetition can happen organically and affordably—especially when paired with smart ad strategy.

Social Ads Don’t Just Drive Clicks—They Build Brands

Effective digital marketing isn’t just about catching attention. It’s about showing up where your audience already spends time—and showing up consistently.

Here’s what social ads help you do:

• Stay top of mind between searches, emails, and word-of-mouth
• Re-engage warm leads who didn’t convert the first time
• Educate at a glance with motion, visuals, and swipeable content
• Build retargeting audiences for higher-efficiency future campaigns

And the impact goes beyond the feed: appearing in mobile search ads can increase brand awareness by 46%, according to recent studies.

Want to Know What’s Working Right Now?

At Growth Wizard, we help brands blend high-converting creative with smart targeting to build momentum across Meta, TikTok, LinkedIn, and beyond.

Whether you’re launching your first campaign or tired of seeing low ROI from your current spend—we can help you show up the right way (and the right number of times).

Reach out today and let’s talk about how to turn scrolls into strategy