Full Funnel Marketing Metrics Part 3 – “Conversions, Costs & Profit: The Numbers Your CFO Cares About”
Conversions, Costs & Profit: The Numbers Your CFO Cares About Your media buyer shouts, “We hit a ten-times ROAS!” Your CFO answers, “Nice. How much profit is left after the smoke clears?” Below are the six metrics that settle whether your ad budget compounds capital or sets it ablaze. 1. ROAS, ROI, and LTV are […]
Full Funnel Marketing Metrics Part 2 – Clicks & Mid‑Funnel Metrics: When Curiosity Costs Money
Clicks & Mid-Funnel Metrics: When Curiosity Costs Money Obsessing over CTR while conversions tank. The Mid-Funnel Mirage Your Slack lights up: “CTR just jumped to 3.8%!” Confetti everywhere, but Stripe is still a ghost town. Cheap curiosity can get very expensive. 1. CTR Inflation Tricks: Pixel-Perfect Lies Why the spike? Click-bait creative: A “You won’t […]
Full Funnel Marketing Metrics Part 1 – Vanity vs Value: Reach & Attention Metrics
Stop counting empty calories. Start feeding your funnel. This 5-part series takes you from vanity metrics to revenue reality. We’ll cut through the dashboard BS to find the numbers that actually grow your business. The Empty-Calorie Campaign “We got 1M impressions!” Cool story. But how many humans actually saw your ad, remembered it, or did […]
If You’re Not Running Email, You’re Throwing Money Out the Window
Let’s not sugarcoat it: if you run an eCommerce or product-based business and you’re not actively using email marketing, you’re straight-up burning money. And not in the cool, startup-hustle, “we tested and learned” kind of way. We’re talking “forgot to follow up with people who literally asked to hear from us” kind of money burn. […]
Your Funnel Is Fine. Your Follow-Up Sucks.
Your Funnel Is Fine. Your Follow-Up Sucks. Most brands don’t have a lead gen problem they have a follow-up problem. The funnel looks solid: good ads, decent landing page, leads coming in. But behind the scenes? No alerts, no instant reply, no clear Call To Action.Leads sit untouched. CRMs are duct-taped together. Sales teams follow […]
Don’t Kill Good Ads Too Soon
Why Social Media Marketing Is No Longer Optional Spoiler: It takes an average of 7+ touches before someone buys from you. And guess where people spend a third of their time online? Social media. Social Media Isn’t Just Where People Scroll—It’s Where They Decide The average internet user now spends 33% of their online time […]
Agency vs. DIY Ads: How Not to F**K Up Your First Campaign
So you’re ready to burn some cash on ads. Smart move, until you realize you have no clue what you’re doing. Should you wing it yourself, hire that freelancer your friend recommended, or blow the budget on an agency? Here’s how to pick your path without torching your marketing dollars. The DIY Route: Playing With […]
Valentine’s Day Marketing: Creating Emotional Brand Connections
In today’s competitive market landscape, Valentine’s Day presents a unique opportunity for brands to forge meaningful emotional connections with their audience and potential customers. This post explores effective marketing strategies that go beyond traditional romantic appeals to create lasting brand relationships. Understanding the Modern Valentine’s Day Market First things first, in order to grasp […]